The best marketing advice you probably missed in 2016

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I’m a marketer. As such, I find myself reading a LOT of marketing advice (‘cause you gotta keep up with the latest in your industry, right?) When I find something particularly interesting, I like to stick it in my Pocket and save it for later. (Pocket, in case you didn’t know, is a bookmarking app.)

Recently, I was cleaning out my Pocket when I realized that some of the best marketing advice articles I’ve saved hadn’t come from the big industry influencers–or even from within our industry at all. Which means these little gems were easy to miss. So, in case you didn’t catch them last year, here are 5 of the best marketing advice articles of 2016.

 

1. Corporate America Chases the Mythical Millennial

Although this New York Times article is focused on corporate culture and the workplace, I see the same stereotypes casually thrown about in the marketing world.

If your management or marketing theories involve collapsing all millennials into a catchall anthropological category — as if you’re dealing with space aliens or some newly discovered aboriginal tribe that’s suddenly invaded modernity — you’re doing it wrong.”

2. 4 Tips To “Stop The Madness!” When Marketing Your Brand

Brand Strategist Fran Lytle makes some very straightforward points about what it takes to connect with consu-, I mean, people.

Stop using the word ‘consumer!’  People are people. By referring to people as ‘consumers’ you de-humanize us. People resent being labeled ‘consumers’ because it implies our sole purpose and reason for existence on this planet is to consume.”

3. That time I forgot everything I knew about content marketing

Marketing Strategist Steve Diogo tells a very relatable story about what happened when it was his bottom line on the line.

Recently I got to put myself on the other side of the table. I got laid off. And once the shock wore off I did what we all do: I updated my LinkedIn profile.

Then I updated it again. And again. And again. And again…. each little tweak adding more keywords and bullet points and performance statistics designed to optimize the search performance.

And in the process, I cut myself out of my profile.”

4. The Most Annoying Things Brands Do on Social Media

This little graph, shared by Ayaz Nanji, needs to be printed out and taped to every brand manager’s computer screen before they engage in social media marketing.

Social Media Marketing Advice: Don't be annoying

5. 40 Honest Advertising Slogans That’ll Make You Laugh

This one wasn’t intended as marketing advice, but the clear lesson is “don’t take your brand too seriously.”

Can of Altoids "Used for holding anything but mints"

 


Alexa Steele is a marketing consultant specializing in content marketing and digital communications. For marketing advice tailored to your individual needs, please get in touch.

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